An analysis by Awful Announcing reveals that local sports broadcasts consistently attract larger audiences than competing national telecasts. The study cites data from regional networks such as NBC Sports Bay Area, SNY, YES, MASN, and MLB.tv, indicating that localized coverage of teams drives higher viewership compared to nationally televised games.
The findings underscore the enduring value of regional sports networks in the media landscape, even as national platforms expand their reach. Drew Lerner reported the analysis on November 3, 2026.
