Sponsors of the Ice Hockey World Championship are increasing pressure on the International Ice Hockey Federation (IIHF) over the issue of Russia's potential return to the tournament, according to a report by the Associated Press on November 4, 2026. The report notes that sponsors such as Skoda, part of Volkswagen, are among those applying pressure. The IIHF has not yet commented publicly on the sponsors' demands.
Sponsors Increase Pressure on IIHF Over Russia's Return to Ice Hockey World Championship
