NASCAR driver Ricky Stenhouse Jr. has revealed that a Cup Series team requires up to $10 million in sponsorship revenue just to break even, highlighting the financial pressures facing teams in the sport's top division.
Stenhouse, who competes in the NASCAR Cup Series, shared the insight during a recent interview, underscoring the high costs of fielding a competitive car. The figure reflects expenses including personnel, equipment, travel, and technology development.
The comment sheds light on the business side of NASCAR, where sponsorship dollars remain the primary revenue stream for most teams. Without sufficient backing, teams risk scaling back operations or exiting the series altogether.
