TKO Group Holdings, the parent company of UFC and WWE, has revealed it is in discussions to expand its broadcasting partnerships beyond Paramount+. According to reports, the talks include potential distribution of UFC content on HBO, signaling a strategic move to maximize viewership across multiple platforms.
The news comes as the sports media landscape continues to shift toward streaming and multi-platform deals. TKO's current agreement with Paramount+ has been a cornerstone of its digital strategy, but the company appears to be seeking broader reach through additional linear and streaming outlets.
