Dunkin' has temporarily transformed three Massachusetts locations into "GRONKIN" stores as a tribute to New England Patriots legend Rob Gronkowski. The rebranding celebrates the former tight end's connection to the region and his well-known affinity for the coffee and donut chain.
The promotional campaign launched on Friday, November 6, 2026, with signage and branding at the selected outlets reflecting Gronkowski's nickname. The three stores are located in Massachusetts, the heart of Patriots territory where Gronkowski spent nine seasons and won three Super Bowl titles.
Gronkowski, who retired after the 2021 season following a brief stint with the Tampa Bay Buccaneers, remains a popular figure in New England. His partnership with Dunkin' continues a long-standing relationship between the chain and Boston sports icons.
