NASCAR driver Denny Hamlin has called out the sport's governing body, describing NASCAR as "not relevant to the mainstream" in the wake of the season finale. Hamlin's comments raise questions about the series' broader appeal and popularity among general audiences.
The veteran driver's remarks come as NASCAR evaluates its direction following the conclusion of the 2026 season. Hamlin, a longtime competitor and team owner, suggested the sport needs to address its connection with mainstream viewers to grow its fan base.
