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Small Footwear Company Gains Spotlight After Bears QB Caleb Williams Wears Its Cleats

Small Footwear Company Gains Spotlight After Bears QB Caleb Williams Wears Its Cleats
World Sports · 21:54:50 - Sunday, 15 November 2026

A small footwear company has moved into the spotlight after Chicago Bears quarterback Caleb Williams was seen wearing its cleats during a game. The Associated Press reported on November 6, 2026, that the exposure has drawn attention to the brand.

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