Gloucestershire County Cricket Club will compete under the name "Bristol" in the upcoming T20 Blast tournament, according to reports from BBC Sport. The rebrand aims to strengthen the team's connection with the city of Bristol, where the club plays its home matches at the Bristol County Ground.
The T20 Blast is England's premier domestic Twenty20 competition. Gloucestershire has historically represented the county, but the move to a city-based identity follows a trend in franchise cricket to enhance local engagement.
Further details regarding the rebrand, including kit changes and marketing plans, are expected to be released ahead of the tournament's start.
