Four Texas universities showcase unique game-day traditions that have become iconic in college football. At the University of Houston, fans participate in "Rubbing the Paw," touching a bronze cougar paw for good luck. Texas Tech University features the Masked Rider, a costumed horseman who leads the team onto the field. The University of Texas at Austin fires Smokey the Cannon, a ceremonial cannon, after each score. Texas A&M University hosts the Midnight Yell, a late-night pep rally held at Kyle Field before home games. The traditions were highlighted in a feature published on October 29, 2026.
Four Texas College Football Traditions That Define Game Day
