The WNBA Finals are set to begin at 12:30 p.m. on October 29, 2026, a scheduling decision that has been labeled an embarrassment by critics who argue the league should be showcasing its championship series in a more prominent time slot. The early afternoon start risks limiting viewership and undermines the significance of the title series.
Columnist Brian Hamilton highlighted the controversy, noting that the timing contradicts the league's efforts to elevate its profile and celebrate the pinnacle of women's professional basketball. The criticism underscores ongoing debates about broadcast scheduling and the visibility of women's sports.
