Sports Media's Dallas Cowboys Obsession May Be Backfiring, Column Argues

A new column by John Mamola argues that the sports media's relentless focus on the Dallas Cowboys may be losing its effectiveness. The piece, published by Barrett Media on November 11, 2026, suggests that the constant coverage could be alienating audiences and diminishing the novelty of the franchise's narrative. Mamola examines how the saturation of Cowboys-centric content across platforms might lead to diminishing returns for broadcasters and publishers alike.