Clube Atlético Mineiro has reported a 351% increase in sales of its Manto da Massa jersey after incorporating a QR code into the shirt design. The Brazilian club announced the surge on Thursday, October 29, 2026, highlighting the innovative marketing approach.
The QR code, embedded on the jersey, directs fans to exclusive content and promotions, driving unprecedented demand for the official replica shirt. The club did not disclose exact sales figures but confirmed the percentage growth compared to the previous period.
